It made a splash in the media. The ready-to-wear contemporary line Hanifa by Anifa Mvuemba, will premiere via Instagram Livestream at 7 p.m. on the brand’s official page @HanifaOfficial. Technology has been a key part of Mvuemba’s process since she launched Hanifa in 2012—and much of her fascination with it comes from necessity. While global fashion houses scramble to innovate in the wake of COVID-19, Anifa Mvenmba of Hanifa Official stayed ready. The one-of-a-kind production immediately went viral. Fashion label Hanifa has put on a virtual fashion show during lockdown using 3D models in a move that has been hailed as “groundbreaking”. And Hanifa was born. Hanifa’s virtual 3D fashion show is haunting, beautiful, and brilliantly executed Anifa Mvuemba, founder of fashion label Hanifa, was looking forward to holding her first runway show at … Every now and then, a designer comes along and completely reimagines fashion as we know it. Both Hanifa's virtual fashion show and the effects of coronavirus around the world have many style experts and buyers contemplating what the fashion world will look like once the pandemic subsides and the industry is able to return to something that resembles normal operations. “I have curves, my friends got curves, we all have these assets. The program was going to help Mvuemba launch her first fashion week show in February, but due to the pandemic, New York Fashion Week was cancelled altogether. She shared in a video series that her interest in 3D concepts for virtual events was from a few years back. It’s always felt like a struggle. Also important? The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. Over the weekend, Congolese designer Anifa Mvuemba created a social media firestorm when she gave the world a preview at her latest collection from her fashion brand, Hanifa… (She was about to open her first-ever store in Baltimore this year, but those plans have been put on hold due to the pandemic.) Fashion; Hanifa Official 3D fashion show: A fashion masterclass with a real message. Mvuemba’s 3D fashion show allowed her to quickly turn the situation around. Tracy - May 24, 2020. The inclusive show gave viewers of all backgrounds a front-row seat to a typically elite affair, setting the standard for what could be the start of a growing pool of fashion houses embracing technology. She was intrigued by the realistic 3D animation that began appearing in movies and was curious about how she could apply this to fashion. Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway. The digital catwalk show was livestreamed on 22 May via an IGTV video, as Hanifa founder Anifa Mvuemba showcased the looks from her ready-to-wear Pink Label Congo clothing line in … Paying no mind to the collective stall of mainstream fashion houses who have halted operations due to the coronavirus pandemic, Anifa Mvenmba, designer and creative director of Hanifa Official delivered a masterclass in how to thrive in the face of adversity through her wonderfully executed fashion show which she live streamed on Friday 22 May through her Instagram account. account All rights reserved. Something I’ve really stepped into is just being myself and doing what I wanted to do.”. The brand used 3D models to showcase the new capsule collection and when I tell you those models were WALKING honey! Once, when she didn’t have money for a party dress, she designed and sewed one from scratch. Still, a digital show wasn’t exactly how Mvuemba envisioned her runway debut. Amplifying Black Voices Designer Anifa Mvuemba, best known for her eight-year-old brand Hanifa, had to reclaim one of her biggest fashion career moments this summer. Anifa Mvuemba [Photo: courtesy Hanifa] In May, she held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in … Watch the full 3D Fashion show below: Watch the 'Future of Fashion' episode above to hear more from Mvuemba on her innovative approach to design and the key lessons she learned about creating art in a time of crisis. Fashion brand Hanifa just introduced us to the future of fashion with a groundbreaking 3D virtual fashion show. By. Anifa Mvuemba [Photo: courtesy Hanifa] In May, she held a virtual fashion show, streamed over Instagram Live, in which each garment appeared in … Hanifa's 3D Digital Fashion Show Just Changed the Game “At Hanifa we create for women without limits, I found that the 3D world gave me that and more.” By Asia Milia War e It was easier said than done. 25th May 2020 3 minute read The world was not ready for the moment when full-bodied, sensuously undulating 3D models sashayed down a virtual catwalk showcasing the formfitting and vibrantly coloured new collection from Hanifa Official, entitled #PinkLabelCongo. And she’s never had a real runway show. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. 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